In a hyper-connected world where poor decisions can multiply like a chain reaction, breaking free of unhelpful bias has never been more urgent or important. However, when we think about launching interventions against these biases, it is imperative to understand where and why they come about. Unconscious bias is, after all, unconscious.
It turns out that they arise from the way our brains are organized. Without mental shortcuts, we would not be able to process as much information or make any decisions at all. Understanding the ubiquitous nature of these biases does little to impact our behavior, instead, we must focus the efforts of our bias mitigation at a different level.
We partner with organizations to share the research around bias and identify key areas that may be biased. Together, we develop strategies to mitigate these biases at the level of teams or systems, in order to create maximum impact.