Neuroscience Provides Fresh Insight Into the ‘Aha’ Moment (ATD)


By David Rock

The human brain is an extraordinary information-processing system, dispensing trillions of calculations every second. The brain is brilliant at executing physical tasks that can be codified, such as playing an instrument or driving a car; however, our brains have some surprising limitations when it comes to certain types of mental tasks. Think of these in two categories.

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2015-03-10T18:56:05-04:00February 13th, 2011|