The Event Sales and Sponsorship Representative (ESSR) contacts high-level executives from Fortune 100 and 500 companies to create excitement and ensure the sellout of NeuroLeadership Institute (NLI) events. The ESSR is responsible for achieving revenue and attendance goals monthly. You will also head the creation of strategic sponsorships.
This is a high-volume contact environment and requires strong organizational capabilities, attention to detail, initiative, and ambition.
NLI’s portfolio of events covers a broad range of topics inside the HR and Talent Landscape: diversity & inclusion, leadership, culture, performance, with an audience of more than 1,500 executives attending live events per year. The ESSR will be required to identify opportunities for attendees and sponsors and follow the prospect’s journey through the registration process.
Here’s a bit about who you are and what you’ll be doing:
Sell seats for NLI Summit, Insight Lab, and in-office Events
Ensure regional Talent Leader Exchanges and C-Suite Events are filled
Reach out to potential hosts in the marketplace for regional events, securing them with a 6 to 12 month lead time
Demonstrate the value of attending NLI Events and complete the registration process
Meet or exceed goals to sell out NLI Events
Lead generation activities, including outreach to prospective clients and attendees
Execute prospecting email and call campaigns that yield sponsorship meetings
Research competitor websites for sponsorship prospects
Own the strategic development, packaging, pricing, and sale of sponsorships ranging from $15K to $55K+
Achieve a sales target of $200K annually
Work with Legal to develop contacts, exhibitor regulations and release forms
Measure, analyze, and report sponsorship success metrics and revenue
Act as primary sponsorship workgroup lead onsite at NLI Events
Client Relations & Customer Service
Answer prospect questions, ensuring a completion of the sale and registration process
Seamless handover to Sales Team for lead nurturing
“White Glove” follow up with prospects
Prior experience in fundraising/sponsorship
An enthusiasm for and focus on meeting goals
Strong writing skills and data analysis capabilities
New business development and sales with a “hunter” mentality
Sales and marketing acumen
Database management (familiarity with HubSpot and Confluence a plus)
Excellent telephone manners
If the above describes you and who and where you want to be, we want to hear from you!
P.S. To make sure we hire the people best suited to our culture, we’ve designed intensive, task-based selection process so be prepared to work hard to earn this opportunity!